does panasonic use apps? >> guest: we don't make any apps but we create operating systems that are open so that apps can be developed. you mention your tv earlier. the operating system for your tv is very open architecture which means app developers around the world can create these similar to smartphones today. >> host: joe taylor you are the first north american ceo non-japanese, correct? >> guest: i am. >> host: what's it like raging the two cultures in the prison -- business cultures as well? >> guest: i don't know if i want to answer that question. no, it's been very interesting. it's been very challenging and i would say if panasonic waited 50 years for me they should have done a lot better. >> host: i want to ask you about u.s. jobs with panasonic. how many people are employed? >> guest: in north america right now we have approximately 15,000 employees. >> host: 15,000? in what capacity? >> guest: everything from manufacturing to sales marketing engineering and r&d. it's a complete range of jobs you wo